OrGaNiZaTiONaL
InFoRmATiOn:-
Ø Information is everywhere in an
organization.
Ø Employees must be able to obtain
and analyze the many different levels, formats and granularity of
organizational information to make decisions.
Ø Successfully collecting, compiling,
sorting and analyzing information can provide tremendous insight into how an
organization is performing.
Ø Levels, formats
and granularity of organizational information.
· Transaction
information verses analytically information.
ThE VaLuE oF TiMeLy
InFoRMaTiOn:-
ü Timeliness is an
aspect of information that depends on the situation.
ü Real-time
information – immediate, up-to-date information.
ü Real-time system
– provides real-time information in response to query requests.
ThE VaLuE oF QuALiTy
InFoRMaTiOn:-
·
>Business decisions are only as good
as the quality of the information used to make the decisions.
· > You never want to find yourself using technology to
help you make a bad decision faster.
· > Characteristics of high-quality information include;
Low quality information example;
UnDeRsTaNDiNg ThE CoStS oF PoOR InFoRMaTiOn:-
v The four primary
sources of low quality information include;
ü Online customers
intentionally enter inaccurate information to protect their privacy.
ü Information from
different systems have different entry standards and formats.
ü Call center
operators enter abbreviated or erroneous information by accident or to save
time.
ü Third party and
external information contains inconsistencies, inaccuracies and errors.
ü Inability to
accurately track customers.
ü Difficulty
identifying valuable customers.
ü Inability to
identify selling opportunities.
ü Marketing to
nonexistent customers.
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