Wednesday, July 24, 2013


OrGaNiZaTiONaL InFoRmATiOn:-

Ø  Information is everywhere in an organization.
Ø  Employees must be able to obtain and analyze the many different levels, formats and granularity of organizational information to make decisions.
Ø  Successfully collecting, compiling, sorting and analyzing information can provide tremendous insight into how an organization is performing.
Ø  Levels, formats and granularity of organizational information.  

·  Transaction information verses analytically information.

ThE VaLuE oF TiMeLy InFoRMaTiOn:-

ü  Timeliness is an aspect of information that depends on the situation.
ü  Real-time information – immediate, up-to-date information.
ü  Real-time system – provides real-time information in response to query requests.

ThE VaLuE oF QuALiTy InFoRMaTiOn:-

·         >Business decisions are only as good as the quality of the information used to make the decisions.
·        > You never want to find yourself using technology to help you make a bad decision faster.
·        > Characteristics of high-quality information include;
               Low quality information example;

UnDeRsTaNDiNg ThE CoStS oF PoOR InFoRMaTiOn:-

v  The four primary sources of low quality information include;

ü  Online customers intentionally enter inaccurate information to protect their privacy.
ü  Information from different systems have different entry standards and formats.
ü  Call center operators enter abbreviated or erroneous information by accident or to save time.
ü  Third party and external information contains inconsistencies, inaccuracies and errors.

v  Potential business effects resulting from low quality information include;

ü  Inability to accurately track customers.
ü  Difficulty identifying valuable customers.
ü  Inability to identify selling opportunities.

ü  Marketing to nonexistent customers.

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