Accessing Organizational 

Information – Data Warehouse

What is

DATA WAREHOUSE?

History of Data Warehousing

vIn the 1990’s executives became less concerned with the day-to-day business operations and more concerned with overall business functions

vThe data warehouse provided the ability to support decision making without disrupting the day-to-day operations, because:

§Operational information is mainly current – does not include the history for better decision making

§Issue of quality information

vWithout information history, it is difficult to tell how and why things change over time.

Data Warehouse Fundamentals

vData warehouse – a logical collection of information – gathered from many different operational databases – that supports business analysis activities and decision-making tasks

vThe primary purpose of a data warehouse is to combined information throughout an organization into a single repository for decision-making purposes – data warehouse support only analytical processing

Data Warehouse Model

vExtraction, transformation, and loading (ETL) – a process that extracts information from internal and external databases, transforms the information using a common set of enterprise definitions, and loads the information into a data warehouse.

vData warehouse  then send subsets of the information to data mart.

vData mart – contains a subset of data warehouse information

        Multidimensional Analysis
and Data Mining 

vRelational Database contain information in a series of two-dimensional tables.

vIn a data warehouse and data mart, information is multidimensional, it contains layers of columns and rows

§Dimension –

a particular attribute

of information. 

vOnce a cube of information is created, users can begin to slice and dice the cube to drill down into the information.

vUsers can analyze information in a number of different ways and with number of different dimensions.

Multidimensional Analysis
and Data Mining

vData mining – the process of analyzing data to extract information not offered by the raw data alone. Also known as "knowledge discovery" – computer-assisted tools and techniques for sifting through and analyzing vast data stores in order to find trends, patterns, and correlations that can guide decision making and increase understanding.

vTo perform data mining users need data-mining tools

Data-mining tool – uses a variety of techniques to find patterns and relationships in large volumes of information. Eg: retailers can use knowledge of these patterns to improve the placement of items in the layout of a mail-order catalog page or Web page.

 Information Cleansing or Scrubbing 

vAn organization must maintain high-quality data in the data warehouse

vInformation cleansing or scrubbing – a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information

vOccur during ETL process and second on the information once if is in the data warehouse

Business Intelligence

vBusiness intelligence – refers to applications and technologies that are used to gather, provide access, analyze data, and information to support decision making effort.

vthese systems will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few

vEg: Excel, Access