Data - raw facts that describe the characteristic of an event
•Information - data converted into a meaningful and useful context
•Business intelligence – applications and technologies that are used to support decision-making efforts
•Information technology to work with
•Organizational information cultures include:Information-Functional Culture - Employees use information as a means of exercising influence or power over others. For example, a manager in sales refuses to share information with marketing.
This causes marketing to need the sales manager’s input each time a new sales strategy is developed
•Information-Sharing Culture - Employees across departments trust each other to use information (especially about problems and failures) to improve performance.
•Information-Inquiring Culture - Employees across departments search for information to better understand the future and align themselves with current trends and new directions.
•Information-Discovery Culture - Employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages